NPS once seemed like the answer to understanding customer choice, however it’s difficult to link NPS to specific actions and tricky to track ROI. Customer surveys also don’t tell you what needs to change to win more customers.
Old school metrics such as NPS are no longer the trendsetters in the CX analytics world.
Relative Attractiveness is the new metric on the block, based on objective CX observation and data analysis that links insight to action.
Download our free ebook to learn more about how you can leverage Relative Attractiveness in your business and how this metric can reveal the why behind your old-school CX metrics.