eBook: An Introduction to Relative Attractiveness

NPS once seemed like the answer to understanding customer choice. But it’s difficult to link NPS to specific actions and tricky to track ROI. Customer surveys don’t tell you what needs to change to win more customers. 
  
Relative Attractiveness is a new CX metric based on objective CX observation and data analysis that links insight to action. 
  
Download our free ebook to learn more about how you can leverage Relative Attractiveness in your business to reveal why customer choose you, or your competitors.